Innovative advertisements or advertising campaigns in print or in a combination of print and digital. This includes technical innovations, innovations in the use and combination of materials, and innovative advertising formats. Innovative advertising typically addresses multiple senses, stimulates response and interaction, and creates surprise effects.
Product innovations enrich existing products. They typically address new audiences, extend the brand, attract new advertisers, or enable new business models.
Special editions of periodicals usually focus on major events in a region by targeting a specific topic. They may also target special needs, such as self-promotion, customer groups or topics that are relevant for a specific date, as with an anniversary.
PRODUCTS FOR YOUNG READERS
Print products can be very attractive for young audiences. Products for young readers cover topics of interest to them and explain general news events in ways that are more understandable for them. These kinds of products can also help in developing the reader base of the future.
SUSTAINABILITY AWARENESS (new)
Sustainability awareness is a new category. Newspapers have a fantastic platform to explain with storytelling and good images and arts the current climate challenges. We want to recognise these companies and the work they are doing to promote better living conditions on mother earth.
SUSTAINABILITY IN PRINT PRODUCTION (new)
Sustainability in print production is a new category. Many production companies save resources such as energy and chemical products. Both to cut costs and adhere to environmental regulations. This category will recognise all measures taken to make the printing process and the environment around it more sustainable. We are looking for companies that lead by example and are determined to make the world a better place.