Introduction
Over the past decade, many publishers shifted to a mobile-first orientation as audiences moved to mobile devices. Deloitte’s Digital Media Trends 2023 report highlights that Gen Z and Millennials now use social media and digital platforms as primary gateways to content, including news. This shift signifies a move to mobile-only usage, where these generations rely exclusively on mobile devices for content consumption.
But mobile is not only for young audiences. Social media – particularly video – and mobile web serve as important awareness tools for publishers. At the opposite end of conversion funnels site apps, which serve publishers’ most loyal, most engaged audiences and have become critical subscriber retention tools.
The webinar is for editors, journalist, digital editors, mobile audience development or engagement managers, product managers and senior editorial and commercial leaders.
Participants will gain an understanding of this rapidly developing publishing landscape and how to adapt their editorial, product and engagement approaches to take advantage of their audiences’ mobile-only habits.
Each session includes interactive discussions, case studies, and practical exercises to ensure participants leave with actionable insights and strategies to implement in their organisations.
Learning Outcome
By the end of this course, participants will be able to:
