Session 1: 4 November 2024 | 11:30 – 13:30 IST

Mobile-only Audience Trends and Optimising Content for Mobile-Only Consumption 

Understanding the transition from mobile-first to mobile-only is crucial for modern publishers. 

This session explores the growing importance of mobile audiences, examining the behaviours and expectations unique to this group. Attendees will gain insights into effective engagement strategies and learn about the most engaging mobile formats and conversion techniques.

• The shift to mobile in the region
• Audience behaviours and expectations on mobile
• The shifting landscape of engaging mobile-only audiences, particularly the shift to visual and video content
• Mobile formats that engage audiences
• Mobile design standards to guide the adaptation of your content
• Case studies in adapting content for mobile audiences
• Challenges in conversion in a mobile-first landscape. 

Session 2: 5 November 2024 | 11:30 – 13:30 IST

Future of Mobile Publishing and Apps – Integrating Mobile Apps into Editorial and Audience Strategies

In this session, we delve into the future of mobile publishing, exploring how to enhance mobile web experiences, navigate the changing regulatory landscape governing app stores and payment systems, and leverage apps for strategic advantage. Case studies will provide practical insights.

• Making your mobile web experience as good as it can be
• The Push Era – integrating your app into your broader strategy
• First-party data gathering in apps
• Mobile app development leveraging user research
• AI and mobile publishing

Day 3: 6 November 2024 | 11:30 – 13:30 IST

Mobile Revenue Strategy 

This session focuses on monetisation strategies for mobile platforms, exploring various revenue streams from in-app purchases to mobile advertising. Participants will learn how to maximise revenue through innovative approaches and best practices.

• Revenue opportunities for mobile publishing
• Apps as part of a super bundle
• In-app purchases
• The changing regulatory landscape of apps: External link entitlement, changes to app stores and payments
• Affiliate revenue using apps
• Mobile advertising options on the mobile web and in apps