22 - 26 September 2025
Scandinavia

Scandinavian AI Innovation Study Tour

A Deep Dive into Artificial Intelligence and Digital Innovation in the Nordic region

    The Nordic countries are a source of inspiration for the entire media world and are well known for being at the forefront of digital innovation. Their culture of organisational agility, digital-first mindset and cutting-edge technology, has allowed local and national media companies to successfully accelerate their digital transformation over the past years, making them inspirational leading examples in our industry, including their adoption of artifical intelligence.

    From 22 to 26 September 2025, WAN-IFRA will take you to visit leading news publishers in Scandinavia, offering you behind-the-scenes access, and give you the opportunity to visit newsrooms and dive deeper into exploring innovation and how the Nordic region’s cutting-edge news media publishers are using Artificial Intelligence technology.

    We will learn how Nordic media leaders are leveraging and embracing machine learning and AI in their newsroom and introducing AI tools to improve their workflows, and hear first-hand how AI and automation can support your mission as a media organisation, help to form sustainable workflows, and drive technological and cultural change.

    Join us for the opportunity to meet, share and learn best practices with your industry peers on the various successful AI strategies, and how to overcome the challenges and embrace the opportunities artificial intelligence is offering our industry.

    Our Study Tours are exclusively accessible to publishers.

    Please contact Virginia Melero to express your interest and to receive further information for this tour.

    Virginia Melero

    Deputy Director - Digital Revenue Network

    virginia.melero@wan-ifra.org

    Frankfurt am Main