AI Innovation Study Tour

Join your international publishing peers for visits to Scandinavia’s most iconic newsrooms!

AI Innovation Study Tour

Monday, 22 September 2025 in Oslo

Arrive Monday afternoon for the welcome dinner at 19:00 with traditional Norwegian cuisine at Elias Mat & Sånt and get to know your fellow publishing peers from around the globe.

Tuesday, 23 September 2025 in Oslo
Breakfast at hotel at participant’s leisure

Morning Meeting at Amedia where we will learn about Amedia’s AI Sandbox and their journey of creating an in-house AI environment that got more than half of the journalists to use the tool. We will also learn how they use user data as the foundation for the editorial strategy at Amedia all the way out to the choices editors and journalists work every day to engage present and new readers.

Eivor Jerpåsen, Editorial Product Director, Amedia

Mathias Bergquist, Head of Editorial AI and Deputy Director of Editorial Content Development, Amedia

After lunch, we will visit Aller Media. The Aller Media group has a diversified business portfolio in Norway, focused on technology. The group has leading companies in content production on various channels, concept development, communication, content marketing, service design, customer relationship management, search engines, research and social media. With strong brands such as Dagbladet, Se og Hør, kk and SOL, Aller Media is one of Norway’s largest publishers. In our visit we will have an opportunity to learn about the ways in which they are successfully integrating AI into their operations.

Bente Klemetsdal, CEO, Aller Media Norway, Group EVP and CCO

Martine Lunder Brenne, Development Editor at Dagbladet, Aller Media

Sondre Rahm, AI Lead at Dagbladet, Aller Media

Eugene Brandal Laran, AI Editorial Manager at Dagbladet, Aller Media

Wednesday, 24 September 2025 in Oslo
Breakfast at hotel at participant’s leisure

We will leave the hotel and walk a stone’s throw away to Aftenposten and VG: We’ll visit Schibsted’s Headquarters where we will be given newsroom tours and sit down in intimate round-table discussions to speak with decision-makers on embracing AI technology cross-departmentally and to learn more in-depth about AI tools currently being used in their editorial content production. We’ll also get behind-the-scenes access on their latest AI-powered activities and developments presented from their AI Lab.

Gard Steiro, Editor in Chief and CEO, VG – Verdens Gang AS

Marcus Husby, Director of Editorial AI, VG

Magnus Jensen, Head of AI Development, VG at Schibsted

Jostein Ihlebæk, Head of Development, Aftenposten

Erlend Fernandez Stedding Head of Product, Aftenposten

Flight to Stockholm and group dinner.

Thursday, 25 September 2025 in Stockholm
Breakfast at hotel at participant’s leisure

Our first visit will be at Bonnier News– Sweden’s largest private group. The daily newspapers Dagens Nyheter, Expressen and Dagens industri constitute the company’s core business, which has experienced a strong growth phase in recent years. We will meet with editors from various departments who will present on innovation and share the ways they are successfully integrating AI into Bonnier News’ strategy.

Martin Jönsson, Business Intelligence & AI Director, Bonnier News

Jan Helin, Director of Product Strategy and AI, Bonnier News

Linda Häggström, Head of Editorial Development, Bonnier News Local

Marcus Ekdahl, Editor in Chief, Helsingborgs Dagblad.

LUNCH
Post-Lunch Meeting featuring Jens Pettersson with a presentation on NTM‘s strategy of using AI Technology and an ensuing roundtable discussion.

Jens Pettersson, Head of Editorial Development at NTM

Friday, 26 September 2025 in Stockholm
Breakfast at hotel at participant’s leisure

9:00 – 12:00 Confirmed meeting at Schibsted: We will head out in the morning to visit Schibsted Sweden. Schibsted News Media is a family of digital brands with a strong Nordic position with a mission to empower people in their daily lives. It consists of a broad portfolio of more than 55 different brands including VG, Aftenposten, E24, Bergens Tidende, Stavanger Aftenblad, Aftonbladet, Svenska Dagbladet and Omni. In Stockholm, we will hear insights from some of their brands on their successful implementation of AI in their operations.

Welcome and intro to Schibsted Sweden by Fredric Karén, along with meetings at Schibsted AI Labs and IN/LAB