DATA SCIENCE MONTHLY MEETUP
REPLAY AND DOWNLOADIn this presentation, Johanna Kokocinski, Product Owner Advertising Intelligence, Ana Kikerec, Data Scientist at Axel Springer National Media & Tech and Andreas Noack, Lead Programmatic at Media Impact, will explore two outcomes that emerged from an in-depth analysis of ad server data within programmatic partnerships. Although the initial aim was to quantify the incremental revenue of each partnership, the analysis inadvertently led to the development of a comprehensive debugging tool that addresses technical glitches affecting auction dynamics.
The purpose of this meetup was to present Axel Springer Media and Tech’s incremental revenue analysis project, which was designed to evaluate the added value of different programmatic advertising partners and identify revenue optimization opportunities through data analysis.
