Mix your revenues: How to reach specific audiences - SOLD OUT!
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Monday, 23 September 2024
19:00 Welcome Study Tour Group Dinner at Bocconi Restaurant
The visits:
Tuesday, 24 September
The Daily Mail
Jamie East, Head of Podcasts at The Daily Mail
Mike Wooller, Deputy Head of Podcasts at The Daily Mail
The Daily Mail is a leading mid-market daily newspaper in the UK. It was established in 1896, and continues to be an influential force in the British cultural and political landscape. With a proud tradition of editorial integrity and campaigning journalism, the Daily Mail is a trusted news brand and a consistent market leader. This publisher has successfully reached new audiences by investing and innovating into new products, and is currently expanding its audience reach through a podcast portfolio. Jaimie East, Head of Podcasts, and Mike Wooller, Deputy Head of Podcasts, who will take you through their podcast strategy and how they are connecting with new audiences through them. The Daily Mail.
Metro
Sofia Delgado, Head of Audience at Metro
Martina Andretta, Head of Growth at Metro
Alice Murphy, Senior News Editor at Metro
The Metro is one of the youngest publications in the UK as a free distribution daily print title and digital publisher. They are finding new audience niches in a crowded market online through innovative use of social media. Find out how they are extending their brand by adopting new strategies in a traditional newsroom. Sofia Delgado, Head of Audience, and her colleagues Martina Andretta, Head of Growth and Alice Murphy, Senior News Editor will be talking about: Stop the churn – Why it doesn’t have to be quality vs quantity in a scale business. https://metro.co.uk/
Thomson Reuters
Jane Barrett, head of AI strategy at Reuters
Simon Robinson, Executive Editor at Reuters
Thomson Reuters is the world’s leading provider of news and information-based tools to professionals. Their worldwide network of journalists and specialist editors keep customers up to speed on global developments, with a particular focus on legal, regulatory and tax changes. In a disruptive digital age, they help professionals reinvent themselves. World-renowned Jane Barrett, head of AI strategy, will be talking about their AI initiatives and Simon Robinson, Executive Editor, will be talking about how they are embarking on Business to Customer innovations around subscription strategies.
The News Movement
Jonathan Paterson, Managing Editor at The News Movement
The News Movement is a modern media company, born on social. They “tell stories that matter, to audiences that care, at the speed they move”. Their purpose is to provide Gen Z audiences with information they trust, on their chosen platforms. Managing Editor Jonathan Paterson will welcome you to their offices and talk about how they have emerged as one of the leading brands talking to an audience that traditionally proves hard to reach. We will learn about their different content strategies, how they relate to different audiences and how even this new kid on the block is having to constantly evolve to keep pace with changing demands.
Wednesday, 25 September
Reach Media plc
David Higgerson, Chief Digital Publisher at Reach plc
Terry Hornsby, Digital Director at Reach plc
David Bartlett, Affiliates Director at Reach plc
Martin Little, Director of Distribution at Reach plc
Paul Camelbeek, Chief Product Officer at Reach plc
Reach Media plc, is the biggest regional and national publisher in the UK. Visits to Canary Wharf where the Mirror is based never disappoint with eye-catching views across the whole of London. But it is a different view that will catch the eye on this visit. Reach’s Chief Digital Publisher David Higgerson will talk through Reach’s digital strategy. Martin Little, director of distribution will talk through their engagement strategy, Jean Paul Camelbeek, chief product officer will enlighten you about their AI strategy, David Bartlett, affiliate director will present how affiliates revenue is being embedded into editorial and Terry Hornsby, digital director will give an overview of the use of data to drive revenues.
The Times/The Sun
James Manning-Monro, Head of Audience at The Sun
Edward Roussel,
Head of Digital, The Times & The Sunday Times
Helen Philpot, Managing Editor at the Sun
The Times and the Sun both belong to the News Corp group. At the end of the first half of 2022, The Times and The Sunday Times, including The Times Literary Supplement, had some 445,000 digital subscribers, up from 374,000 the previous year. Among the topics we will discuss with The Times teams are their strategy for personalising content to meet consumer demands, how editorial teams are exploiting the wealth of audience data they face, and their initiatives to reach new audiences through social networks while preserving its valuable print audience. We will meet Edward Roussel, Head of Digital at Times Media, and hear about this success story. The Sun is the UK’s biggest selling tabloid newspaper with a huge daily audience. Where it leads, others follow. The Sun has a fearsome reputation for exposing scandals, wrongdoing and campaigning for truth. On this trip you will hear from their Managing Editor Helen Philpot and James Manning-Monro, Head of Audience, about how they are finding new revenue streams from new and innovative content strategies. As part of News UK, you will also hear about how they are successfully engaging with new and diverse audiences.
LADBible
Jon Birchall, Director of Editorial Strategy at LADBible
LAD Bible is redefining entertainment and breaking news for a social generation. Their global community engages with their content, video, documentary and live media strategies – billions of times each and every month. They have transitioned their business model from solely a social platform to now reaching huge audiences through multi-modal platforms. Jon Birchall, Director of Editorial Strategy, will take you on their journey enabling you to learn first hand how they have engineered huge social growth on all their platforms. https://www.ladbible.com/
Conversation with David Caswell
David Caswell.
A conversation with David Caswell, former Executive Producer at BBC News. David will meet us and present on the recent AI in the future of Journalism report.
Thursday, 26 September
The Evening Standard
The Evening Standard is London’s most iconic news brand and the UK’s largest quality daily. It has transitioned from a paid title to free distribution and is now preparing to transition again as it moves from a printed product to a digital only news provider. Find out how they are managing this road to paperless and how they continue to find new revenue streams to support their business model. https://www.standard.co.uk/
The Independent
Al Brown, Video Content and Strategy Lead at the Independent
Homam Ayaso, Head of Video BuzzFeed
The Independent is a trailblazer for the national media industry in the UK having taken the bold decision to close its print edition and move to a digital only business model. It is thriving and building an impressive reputation as a subscription business. But since moving to digital only, freed of the constraints from print, it has continued to expand into new areas and is forging ahead with its TV production. During the visit Al Brown (Video conent and strategy lead), Homam Ayaso (Head of Video BuzzFeed) , and Sam Cleal will talk about how they have pioneered new platforms and reached new audiences.
FT strategies
George Montagu, Head of Insights, FT Strategies
FT strategies is the consultancy arm of he Financial Times. They work with news organisations globally to build valuable relationships with their customers and grow their businesses. They have authored an industry-leading research report into the Next Generation of news consumers, providing deep insight into what the next generation are looking for in their news provision. George Montagu, one of the authors of the report, will highlight how younger audiences perceive the current news provision and media publishers, and what publsihers need to do differently to engage with a younger audience.
Study Tour will end at 15:30 on Thursday, 26 September.
