• 04 November 2021
  • Virtual @ 16:00 CET

Topic-focused & Niche Newsletters

The 2nd edition of WAN-IFRA's Newsletter Webinar Series

Register here

Back by popular demand, the 2nd installment of WAN-IFRA’s Newsletter Webinar Series focuses on the ubiquitous content-themed, audience-specific topic-focused & niche newsletter. All publishers are prioritizing this newsroom product, but let’s peel back the layers and get to the heart of the 5 W’s.

In our jam-packed 1 hour webinar (4 November @ 16:00 CET), we’ll hear a macro view on newsletter strategy + trends and we’ll also analyze 2 topic-focused newsletters from The Salt Lake Tribune and Le Parisien.

This is your chance to join an esteemed panel of editors and hear how they focus on segmented newsletters to:

  • Leverage digital subscriptions
  • Build new audiences
  • Showcase their journalism
  • Boost brand loyalty by establishing themselves as integral to the community served

Following the speaker’s presentations, we will open up the platform for Q&A with the audience – bring your questions and we’ll see you there!

*There is no cost to attend this edition of the WAN-IFRA Newsletter Webinar Series.*

Speakers

Did you miss the 1st edition of our Newsletter Webinar Series? No problem! WAN-IFRA’s own Brian Veseling has written a comprehensive blog post on the WAN-IFRA Webinar: The Art of Creating Engaging Newsletters (1 June 2021). It’s a complete overview of the 60 minute webinar, capturing the highlights in a very detailed digest, which you can read and also forward to your colleagues.

WAN-IFRA Members: Click here to check out The Art of Creating Engaging Newsletters Webinar (1 June 2021) recording.

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