Topic-focused & Niche Newsletters

Back by popular demand, the 2nd installment of WAN-IFRA’s Newsletter Webinar Series focuses on the ubiquitous content-themed, audience-specific topic-focused & niche newsletter. All publishers are prioritizing this newsroom product, but let’s peel back the layers and get to the heart of the 5 W’s.

In our jam-packed 1 hour webinar (4 November @ 16:00 CET), we’ll hear a macro view on newsletter strategy + trends and we’ll also analyze 2 topic-focused newsletters from The Salt Lake Tribune and Le Parisien.

This is your chance to join an esteemed panel of editors and hear how they focus on segmented newsletters to:

• Leverage digital subscriptions
• Build new audiences
• Showcase their journalism
• Boost brand loyalty by establishing themselves as integral to the community served

Following the speaker’s presentations, we will open up the platform for Q&A with the audience – bring your questions and we’ll see you there!

*There is no cost to attend this edition of the WAN-IFRA Newsletter Webinar Series.*