For Journalists and Leaders Driving Audience-Centric Innovation
Introduction
In today’s digital-first environment, successful content isn’t just created. It is designed with the user at the center. Emerging research suggests that articles developed using a user-needs approach attract twice as much media attention and can increase conversion rates by over 75%. Originally conceptualised by the BBC in the UK, the User Needs approach to content strategy has since been successfully adopted by leading newsrooms around the world.
This exclusive webinar is tailored for editorial, product and content teams in news media organisations. It will explore why the user-needs approach is more relevant than ever and how newsrooms are using it to create content that resonates deeply and drives sustainable audience engagement.
Led by an expert in digital media strategy, the webinar will introduce key principles and share practical examples to help newsrooms explore how to apply the user-needs approach in their everyday workflows.
Key Takeaways
Explore modern storytelling techniques including visuals, explainers, scrollytelling, personalisation and understand when and how to use them effectively.
Measure What Matters
Learn about the KPIs and tools used to track the success of user-focused content.
Case Studies from Newsrooms
See how leading newsrooms have applied the user-needs model to grow audience loyalty and support monetisation efforts.
