In this session, Justin Stile will explore a systems approach to constructing measurement frameworks that aligns business goals, journalistic mission, and product vision. Leveraging his eight-year tenure at The New York Times and extensive consultancy experience with leading global publishers, Justin will share actionable insights on strategically designing, collecting, and integrating data to generate impactful insight into company performance and audience intelligence.
Marfeel transforms data into clear, actionable insights to boost content performance, grow audiences, and drive revenue — all in one platform. This use case will present the workflows implemented in the different newsrooms of MediaNews Group, including real-time data and insights, and AI-powered suggestions that help editors create stories that resonate better with their audiences. The results are mindblowing!
Smartocto assists more than 300 newsrooms in the world with a powerful data inspired workflow, but it only begins with dashboards, reports and AB-testing. The most crucial gap in 2025 is not between data and insights, but between insights and action. With smart notifications, AI advice and the User Need model 2.0, smartocto makes sure that analytics really leads to change, impact and revenue.
Eighty percent of homepage clicks happen in the top four articles. This is where readers decide whether to stay or leave, so getting personalisation right here is essential. The problem is that many tools work like a “black box,” giving little insight into why stories are placed. Kilkaya combines analytics with an AI personalisation engine that shows exactly why a story appears and lets editors change it with a single click. Readers get stories that matter more to them, you grow direct traffic, and they keep coming back – at a time when referrals from search, social, and Discover are falling.
