Webinar: AI Solutions for Productivity in Newsrooms

Reader comments play an invaluable role in driving engagement, sharing diverse perspectives, and enriching community discussions. However, ensuring that comments remain safe and respectful, requires pre-moderation, which often results in publishing delays and high costs, as editors or dedicated moderators review each comment. Fortunately, Utopia’s AI-powered, patented moderation tech now automates much of this routine work, flagging only the most challenging, borderline comments for human review. This approach enhances comment quality, reduces publishing delays, and can significantly cuts costs.

AI is transforming newsrooms by driving operational efficiency and enhancing user satisfaction through various practical applications. For instance, auto-tagging and metadata improve content discoverability, enabling more precise audience targeting and fostering greater engagement. Additionally, AI assists in making smarter editorial decisions, which helps to improve reader loyalty over time. AI-powered tools also streamline newsroom workflows, allowing for a faster time-to-market for breaking news and feature stories. This results in more timely and relevant content that resonates with readers, demonstrating how AI can be a powerful ally in modern journalism.

Generative AI is the most disruptive concept of the last decades and will transform journalism. Every newsroom in the world is currently experimenting with AI, for producing and optimizing content. But while the Large Language Models are useful and efficient, there is a big aspect missing: impact. Van Heeswijk will describe how combining data and AI is long term the only way forward, and how smartocto executes on this vision.