04 - 06 May 2025
Krakow, Poland

World News Media Congress 2025

Mastering Media’s New Playbook

3 Summits ◆ Deep Dive ◆ Study Tour
Exhibition ◆ Awards ◆ Social Events

Ticket prices increase after 31 March—register today!

Krakow Complimentary Guided Walking Tours

Make the most of your stay in Krakow! As a WNMC25 attendee, you are invited to join our exclusive guided tours for FREE*. Act fast—there are limited spots available! Bookings will close once the maximum capacity is reached.

The tours are in English only.

Who Can Book?

  • Only Congress ticket holders are eligible to book.
  • Each attendee may bring one guest (non-Congress attendees welcome).
  • Booking is on a first-come, first-served basis and subject to availability.
  • Sponsors and Congress Partners are also eligible to join.

This activity is kindly organised and supported by the Krakow Convention Bureau. T&Cs apply.

Tour Option 1. Experience Old Town
World News Media Congress 2025 Krakow Complimentary Guided Walking Tours

Uncover the essence of Krakow’s history on this compact yet enriching walking tour. Perfect for visitors with limited time, this tour offers: Fascinating stories, legends, and anecdotes shared by professional guides. A comprehensive overview of the city’s history and contemporary life in just two hours. A chance to gain insights and tips to explore Krakow independently. Have questions about Krakow? Our knowledgeable guides have all the answers. Join us and experience the charm of this historic city!

Duration: 2 Hours
Start Times: 12:00 or 14:00 on 3 May 2025
Meeting Point: Town Hall Tower
Finishing Point: Wawel Hill

Tour Option 2. Explore Krakow’s Jewish Heritage
World News Media Congress 2025 Krakow Complimentary Guided Walking Tours

Dive into the vibrant Jewish heritage of Krakow’s Kazimierz district, a UNESCO World Heritage Site. This tour features:

  • Insights into centuries of Jewish history, culture, and traditions.
  • Visits to landmarks associated with renowned figures such as philosopher Mojżesz Isserles (Remuh) and entrepreneur Helena Rubinstein.
  • Stories of Kazimierz, preserved remarkably over centuries, and its global recognition following the release of Schindler’s List.

Let expert guides bring this historic district to life as you explore its rich cultural legacy.

Duration: 2 Hours
Start Times: 12:00 or 14:00 on 3 May 2025
Meeting Point: Old Synagogue
Finishing Point: Oskar Schindler’s Enamel Factory

Tour Option 3. Walk in the labyrinth of Wieliczka Salt Mine
Wieliczka Salt Mine

(Credit: Wieliczka Salt Mine archives)

Descend 135 meters underground and explore the rich history of the Wieliczka Salt Mine, from legendary origins to the present day. Admire landscapes that can’t be found on the surface, such as saline lakes and beautiful underground chambers, including the unique St Kinga’s Chapel. Admission ticket is included.

It is worth bearing in mind the long distance and the need to climb 800 stairs during the visit. The temperature underground falls within the range of 17–18ºC. Comfortable shoes and clothing are recommended. Only a small carry-on luggage (with maximum dimensions of 20x20x35 cm) is allowed during the tour. You may leave any larger luggage at the automated luggage lockers.

Duration: 3 Hours
Start Times: 11:00 on 3 May 2025; 9:00 or 10:00 on 7 May 2025. Please arrive 15 minutes before the scheduled start time.
Meeting Point: Wieliczka Salt Mine

Wieliczka Salt Mine is located 10 km south-east of Krakow city centre. Please allow sufficient travel time to get there. How to get there

Need Assistance?
For questions about the tour, contact our destination partner:
Monika Popiołek
Convention Bureau Specialist
monika.popiolek@um.krakow.pl

Karolina Bieda
Convention Bureau Specialist
karolina.bieda@um.krakow.pl

For Congress-related queries, email us at:congress@wan-ifra.org

*Terms & Conditions

  • Participation is allocated on a first-come, first-served basis.
  • Only registered Congress attendees may book, and each may invite one guest.
  • Tours will proceed as scheduled unless notified otherwise.
  • Changes or cancellations must be requested at least 30 days in advance and will be processed subject to availability.
  • The organiser reserves the right to modify or cancel the tours due to unforeseen circumstances.
  • The tours are non-transferable and non-cashable.

Strategic Partner

Gold Sponsors

Marfeel

Sponsors

Supported by

IWP

Media Partner

Destination Partner

Krakow Convention Bureau