The Global Hub for Commercial Print Excellence
Registration is now OPEN.
Join us for a two hour walking tour of the highlights of the city of Rotterdam.
We will have a German speaking guide and an English speaking guide
The Commercial Value of Truth makes the commercial case for physical media when digital trust collapses. Consumers can’t tell what’s real online anymore. They’re actively seeking alternatives they can verify. This is an opportunity for better quality media in partnership with publishers.
We will cover:
The outlets and supply chains that own the next decade won’t be those with the biggest reach. They’ll be the ones that wrap innovation into platforms that consumers trust.

Let’s face it: the print industry is navigating unprecedented change. Declining readership, supply chain pressures, restructuring, diversification into new product lines – we know what needs to happen. We need to innovate. We need to take calculated risks.
So why is that so hard to do?
It’s not about strategy documents or market analysis. It’s about people. Specifically, it’s about Risk Intelligence – the human capability that determines how we perceive, process, and respond to uncertainty and risk.
Just as we understand Emotional Intelligence or Social Intelligence as critical leadership capabilities, Risk Intelligence shapes how leaders and teams navigate the unknown.
It’s what drives some leaders to embrace innovation while others hesitate. It’s what determines whether your team sees change as threat or opportunity.
But here’s the good news: Risk Intelligence isn’t fixed. Understanding it – in yourself and in your teams – is the first step to building the innovation culture your print business needs to thrive through transformation.
Join Dr Aarti Anhal as she explores:
Whether you’re navigating mergers and restructuring, rethinking distribution models, or diversifying into collectibles, your Risk Intelligence – and that of your leadership team – will determine how successfully you adapt.

This presentation provides an outlook on the future of print for media products with market forecasts for coldset and heatset web offset and digital production printing, and trend analysis for each key media type including newspapers, magazines and books. Building upon proprietary data from Smithers, the presentation will offer a glimpse into trends, hot topics and opportunities over the next five years.

The Trend Tracker research published by Two Sides in 2025 shows consumers still do not understand the sustainable nature of paper products where, too often, print and paper are vilified as wasteful and bad for the environment. It also shows that consumers value newspapers and magazines, trust print, want the choice and do not want to be forced down digital only media.
Jonathan will present the key findings from the research and how, with facts, Two Sides and the Love Paper campaign dispels these myths on sustainability, providing the industry with resources and information to explain how print, paper and paper-packaging are the natural and sustainable choice.

As the European Union intensifies its efforts to protect the democratic information space, the regulatory environment for news media is shifting at a rapid pace. Join News Media Europe for an exclusive update on the latest intelligence from Brussels. This session will provide an inside look at the implementation of the European Democracy Shield and other critical legislative developments impacting newsrooms today. We will unpack the high-level policy trends and practical implications that will shape the future of the European media industry in 2026 and beyond.

European forests supply the paper that keeps newspapers printing. But the sector faces mounting pressure: stricter regulations, climate-driven supply disruptions, and shifting market dynamics are reshaping timber availability and pricing. This session delivers a forestry insider’s perspective on what publishers should expect in the coming years. Peter Hasulyó, founder of ForestryBrief—Europe’s leading forestry intelligence newsletter—will outline the key trends affecting pulp and paper supply chains, identify emerging risks, and highlight opportunities for publishers to secure their material futures. Practical intelligence for strategic planning, not academic theory.

This session breaks away from the traditional presentation format to host an informal, high-impact dialogue between publishers and suppliers. Participants will dive into the critical pain points currently facing the industry, working together to identify practical, “future-proof” strategies. This is a collaborative space designed to move past generalities and tackle the real-world challenges of building a resilient supply chain.
Joint session with experts from UPM, FOGRA, and ppi media.
In an era of rising substrate costs and tightening deadlines, efficiency is no longer a luxury – it is your competitive edge. Join experts from UPM, FOGRA, and ppi Media as we deconstruct the print supply chain. We will reveal how proper paper acclimatization, rigorous FOGRA standards, and automated workflows can slash your make-ready times and eliminate the “hidden tax” of material waste.





The North American print news media market is increasingly bifurcated. While some print products continue to perform well through disciplined pricing and sustained product investment, others have struggled as product quality declined and cost-cutting intensified. In this keynote, Matt Lindsay, PhD, draws on more than two decades of experience working with news media organizations, combining extensive benchmarking data with real-world examples to highlight what’s working, what’s not, and the lessons European publishers can apply to adapt or avoid similar pitfalls.


