Becoming Audiences First – Report on Year 1 of Table Stakes Europe

Read about the experiences of Medienhaus Aachen, ARA, DC Thomson, Henneo, Le Parisien and Le Télégramme. How they built mini-publishing teams focused on specific audience needs, tackled capability gaps and motivated their newsrooms to join their reader revenue transformation as the essential path to sustainability

by Laurel Wennen laurel.wennen@wan-ifra.org | April 8, 2021

This is the story of 14 publishers who over 12 months built new skills and capabilities in putting audiences-first, focusing on reader revenue as the essential path to sustainability, adopting funnel discipline and embedding goals, metrics and analytics in newsrooms, publishing across the day, using newsletters to engage and convert customers, and a great deal more.

Read about the experiences of Medienhaus Aachen, ARA, DC Thomson, Henneo, Le Parisien and Le Télégramme. How they built mini-publishing teams focused on specific audience needs, tackled capability gaps and motivated their newsrooms to join the transformation. 

It is essential reading for any regional or local newsrooms, but also for nationals and others looking to inspire a change of thinking, where the newsroom is a value driver, rather than a cost.

 

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