These eight news organisations vary from traditional legacy publishers to modern digital-only enterprises. But they are all succeeding by providing quality content, packaged and delivered the way their consumers want and expect it, while being, or becoming, brands their consumers strongly identify with and want to be part of.
All eight have featured in our Reader Revenue newsletter during the past several months, but some have been updated to include more recent developments than what we published previously. Being overly reliant on advertisers was always fraught with dangers that could not always be foreseen or controlled. Focusing on the people who consume and make use of what you produce makes more sense for building a healthy business for the long run.
We trust you will find inspiration and ideas from the case studies that follow, and we welcome your feedback and suggestions. If you are also finding success with your own reader revenue strategies, we would like to hear from you.
Featured cases
- Daily Maverick, South Africa: Membership now makes up 40 percent of overall revenues
- Zetland, Denmark: How thinking about jazz, milk and quality red wine have informed success
- Newslaundry, India: User-focused innovation boosts subscriptions
- The New York Times, USA: How products help fuel growth and drive traffic
- Bonnier News, Sweden: An 8-year transformation to a subs-based, digital powerhouse
- Telegraph, United Kingdom: Improving UX, audience development are essential
- Denník N, Slovakia: 72k subscribers helping cover most costs for 130-journalist newsroom
- The Daily Star, Bangladesh: Careers course platform building new revenues
Already a member? Log in to the WAN-IFRA Knowledge Hub to access this report. (link to https://www.wan-