WAN-IFRA_Automatic_Processing_Photos
Commonly called ‘JPEG’ files, the more accurate term for their structure is EXIF-JPEG. The camera stores EXIF-JPEG files as a collection in a filing system called DCF [4] (Design Rule for Camera File systems). DCF and EXIF-JPEG are complementary ISO international standards that define a complex package of data:
> File format metadata detailing the key parameters of the JPEG file compression used and where various data sets can be found inside this picture package.
> image data
> ‘thumbnail’ image data
> EXIF metadata automatically added by the camera to record the settings at the moment the picture was captured
> IPTC metadata, which is standardised descriptive data about the picture added afterwards by the photographer and his photo agency
> additional audio data spoken by the photographer to annotate each image
From the manager’s standpoint, EXIF metadata is the means to close the loop between the photographer and the visual output device. It enables automatic colour management and image enhancement. It saves the publisher time and effort and leads to a higher level of quality and consistency. It enhances the newspaper and readers’ satisfaction. It reduces manual intervention that can result in errors, complications and inefficiencies. It saves time and money and increases productivity. EXIF metadata will create value, reduce costs and shorten deadlines and time to market. It facilitates use across multiple media (newspaper, books, magazines and other media) in both current and future environments.
The result is that there is a greater focus on the core competences of a news distributor.