WAN-IFRA_Benchmarking_Digital_Revenues
More significantly, many companies are reporting substantial increases in the profitability of their online operations, which still account for a small proportion of total revenue. Online revenue is clearly on its way to becoming a strong contributor to the bottom line.
The annual World Association of Newspapers digital revenue benchmarking survey found that few Internet operations make more than 10 percent of a newspaper company’s revenue, and outside the US and Scandinavia, the amount is usually nearer 5 percent or less. WAN teamed with U.S.-based Borrell Associates on this year’s survey, which is much expanded beyond WAN’s classified revenue survey conducted each year between 2004 and 2006.