The move to be more environmentally friendly is happening across businesses, consumers and governments. For their part, news publishers are taking a hard look at efficiencies that can be implemented across their value chains, such as more aggressive recycling schemes, reducing carbon dioxide emissions, lowering electricity usage and better ways of handling e-waste.
Green strategies are starting small, and growing to reach every part of the news publishing business. In turn, these changes are showing communities that their newspaper is not just a business, but is trying to be a good citizen as well.
As publishers’ relationships with the resources they use become healthier, there are in turn new opportunities for newspapers to grow their relationships with readers both at home and abroad.