WAN-IFRA_Innovative_Management_Systems
Large and small newspaper companies around the world are implementing smart technology systems to create workflow efficiencies in advertising, finance and circulation processes; to improve customer service; and to streamline production processes. Some media companies are opting to connect systems across departments, to gain broader efficiencies and richer sets of information.
The key, though, is to ensure that the hefty pricetags for these systems are quickly recouped through personnel reduction and workflow cost savings. Newspaper companies interviewed for this report said they spent hundreds of thousands of dollars on single-task systems, and more than US$10 million for cross-company integrated systems. Pricetags depend on a variety of factors, including newspaper company size, circulation, scope of system, type of system, and system vendor.