Mergers and acquisitions for media companies have hit an all-time high, with Internet company acquisitions leading the list of newspaper investments. Newspaper sales forces around the globe are being trained to sell multimedia and to sell more aggressively, and the efforts are paying off on the bottom line.
Research and development efforts at newspaper companies are paying dividends with clever and profitable print and digital product development. Cost-cutting measures are shaving millions of dollars off bulging budgets. Newspapers are getting back to their local roots with content and revenue strategies.
This report establishes the facts about the changing newspaper industry economy in the United States, chronicles Wall Street analysts’ views on how to reverse the industry’s fortunes and details dozens of tactics on how to safeguard your company against the prevailing trends.