Newspaper industry experts say that the days of unbridled profitability with print advertising are gone forever. Most newspaper publishers around the world are seeking out new revenue models and new business practices that will sustain their businesses and pay for quality journalism well into the future.
by Anton Jolkovski anton.jolkovski@wan-ifra.org | July 9, 2010
WAN-IFRA_MillionDollarStrategies
The “Million Dollar Strategies for Newspapers Companies” report focuses on three core areas of opportunity to regain millions of dollars in this difficult media ecosystem: advertising, circulation and cost-cutting.
Each strategy has its own set of challenges and opportunities. Each strategy is illustrated by case studies around the world.
Anton Jolkovski