A new global newspaper trend is emerging – replacing the “one-size-fits-most” newspaper model with newspapers focused on targeted audiences. As a result, newspapers are boosting their market share, circulations and advertising revenues.
The new newspaper landscape is about adding to the newspaper company’s stable of new printed products that complement the core product, whilst maintaining their own identities and adding to the newspaper companies’ circulation and advertising market share. For many newspaper companies, this strategy is called the “audience aggregation” or “portfolio expansion”, whereby newspaper companies achieve greater circulation and advertising market share by launching new titles targeted at new audiences.
This report will detail the growing strategy of precise audience targeting and aggregation designed to deliver audiences and profits well into the future.
This report captures the art and science of developing a new print title, through numerous case studies and step-by-step phases of newspaper launches in Europe, Africa, Australia, North America, South America and Asia.