As newspapers grapple with declining advertising revenues blamed on both cyclical and structural pressures, they are building a wide array of new revenue models to make up for the shortfall in advertising revenues.
In this volume, the Shaping the Future of the Newspaper project explores how to piece together a New Revenue Mosaic of multiple revenue streams.
The goals are to form a dynamic, multi-revenue stream business to support the editorial department, as well as the printing and distribution operations, and continue to provide a tidy profit for newspaper companies.