WAN-IFRA_New_Revenue_Strategies
The Web has yielded formidable new rivals such as Google and Yahoo!, which siphon off audiences and advertising. Fragmented media also means fragmented revenue streams, which don’t fit well with business models built well before the dawn of digitalization.
But the digital realm need not spell doom for media companies – indeed, those that have stopped skulking in their caves have already found new ways to produce revenue, and to take advantage of a media audience with an increasing fondness for consuming content in multiple ways.
Still, the frenzy of fragmentation creates vast challenges for media. Questions that need answering include:
Which new media channels present a solid investment opportunity, which are a gamble and which fool’s gold? Which sales channels will produce the highest return on investment? Which sales tactics work best in each new channel? For that matter, what pricing works for these new products?
This report features case studies from around the globe, featuring Schibsted, Knight Ridder, Gannett, Tribune, Media News Group, New York Times, Asahi Shimbun, RBS Group and more.