Report: Scenario Planning for Newspaper Companies

What is the way forward for the newspaper industry? For individual newspaper companies? What are the short-term and long- term steps to take in order to be successful?
 
While armies of consultants will give newspaper companies thousands of pearls of wisdom, the real answers to the burning questions about how to plan for the future is, “It depends.”
 
It depends on the market forces: the competitors, the audience, the new technologies, the market interruptions. And, it depends on the individual innovations and contributions from our own industry.