The Digital Subscription Bootcamp was led by Gregor Waller, Principal Consultant, WAN-IFRA Consulting, along with Ola Henriksson, WAN-IFRA Expert Advisor, Independent Media Consultant. Six news publishers attended knowledge webinars and one-to-one mentor sessions to guide them in their reader revenue projects.
The programme emphasised an audience-first approach as the first step in digital news business and offered several suggestions for better engagement with audiences. The programme shattered the mindset hurdle and resulted in five fantastic projects being presented at the Digital Media India 2022 Conference in March.
At the conclusion of the programme, each participating publisher presented the learnings they had gleaned from experiments conducted on the basis of the programme, and their progress thus far. The aim was to develop and lead change to build an innovative culture with cross-functional teams. Publishers who participated in the event included Anandabazar Patrika, Deccan Herald, Indian Express, Malayala Manorama, Mathrubhumi, and The Print.
Already a member? Log in to the WAN-IFRA Knowledge Hub to access this report. (link to https://www.wan-