The Table Stakes Europe programme teaches change management skills to people working in news organisations. Participants in Table Stakes Europe undertake specific — and significant — change management initiatives, including diversifying their revenue streams, embracing new digital platforms and expanding the audiences they serve. The audienceS-first methodology behind Table Stakes can be applied to any publisher, regardless of their market size, subscription model, or current digital transformation stage.
Our report looks into how 10 European newspapers adopted an audience-centric mindset during the Table Stakes Europe programme, allowing them to serve their audiences with targeted content, and helping to transform casual readers into loyal subscribers. Their stories can also be explored in our Knowledge Base, a new resource centre dedicated to digital transformation and audience-focused workflows.
The report, “Understanding your audiences in a deeper way,” is available free for download in English, French, German and Spanish.
The report is documented with the Knowledge Base, featuring initiatives carried out by the participants of the programme since its start in Europe in 2019. The Knowledge Base is available in all four languages and is searchable by geography, topic, or news product type. More cases will continue to be added throughout the year.
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- Table Stakes Europe Report – Understanding your audiences in a deeper way (EN)
- Table Stakes Europe Report – Mieux comprende les besoins de vos audiences (FR)
- Table Stakes Europe Report – En busca de un conocimiento más profundo de nuestras audiencias (ESP)
- Table Stakes Europe Report – Zeilgruppen besser verstehen (DE)