WAN-IFRA Report_DME20_ReaderRevenue
Digital reader revenue not only took centre stage during our recent Digital Media Europe 2020 virtual event, it has quickly become many publishers’ top priority after watching much of their advertising revenue take a plunge during the pandemic.
In a poll taken during the event, nearly 60% of respondents said their companies are anticipating more than 30% growth this year, 28% of that expecting 50%. According to our latest World Press Trends Outlook data, investing in data and digital reader revenue are the top two priorities among nearly 90 publishing executives worldwide.
DME20’s reader revenue part of the programme (over two days, a third day was dedicated to premium advertising) was focused on the many aspects of subscription marketing. This report covers the five core topics laid out in that programme, featuring 13 publisher case studies and numerous advice from industry experts.
Case studies include:
- Mediapart in France
- Schibsted in Scanadanavia
- Frankfurter Allgemeine Zeitung in Germany
- The Financial Times
- L’Equipe in France
- Mediahuis in Belgium
- Amedia in Norway
- Svenska Dagbladet in Sweden
- Gazeta Wyborcza in Poland
- Der Standard in Austria
- DC Thomson in Scotland
- Denník N in Slovakia
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