Download the WAN-IFRA Reader Revenue Report
Reader revenue continues to be one of the most sought-after revenue streams for big and small publishers, especially in light of the COVID-19 pandemic that hurt advertising revenues globally.
Whether it be optimising the messaging to audiences, segmenting audiences, newsletter strategies, or, crucially, the data to support all that, an audiences-first strategy is proving to be the bedrock for both growth and retention of subscribers.
More than two days of DME were dedicated to reader revenue and while many publishers have common strategies, their focus and execution always reveals a wrinkle that perhaps even the most advanced have not thought about or tested.
This report covers the five core topics laid out in that programme, featuring 10 publisher case studies and advice from industry experts. (If you are a non-member interested in purchasing this report, email: dean.roper@wan-ifra.org)
Essentially, deploying any aspect of a reader revenue strategy is indeed a trial-and-error affair, as it should be. We have pooled the DME presentations and cases here into this easy-to-read slide deck report, and it’s quickly apparent that a testing mindset is ingrained in those who thrive.
Case studies include:
- El Confidencial in Spain
- Neue Zürcher Zeitung in Switzerland
- Mediahuis in Belgium
- Amedia in Norway
- El Diario in Spain
- Zetland in Denmark
- DuMont in Germany
- Diario de Navarra in Spain
- The Irish Times
- The Guardian
This report has been sponsored by Protecmedia. Download it here.
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