Report: The Format Change Phenomenon

The move to smaller formats has become unstoppable. But what are the pitfalls?

by Anton Jolkovski anton.jolkovski@wan-ifra.org | May 21, 2005

WAN-IFRA_Format_Change_Phenomenon

How do you reassure readers, win over advertisers, retain revenue and ensure efficient production?

In this report, we reveal the lessons learnt by the first movers.