WAN-IFRA_Format_Change_Phenomenon
How do you reassure readers, win over advertisers, retain revenue and ensure efficient production?
In this report, we reveal the lessons learnt by the first movers.
The move to smaller formats has become unstoppable. But what are the pitfalls?

by Anton Jolkovski anton.jolkovski@wan-ifra.org | May 21, 2005
WAN-IFRA_Format_Change_Phenomenon
How do you reassure readers, win over advertisers, retain revenue and ensure efficient production?
In this report, we reveal the lessons learnt by the first movers.
Anton Jolkovski