Report: The Power of Print

The report tracks the stable performance of trust in newspapers compared with other sources of news, and underscores the importance of protecting the core assets moving forward.

by Anton Jolkovski anton.jolkovski@wan-ifra.org | July 8, 2009

WAN-IFRA_Power_of_Print

As platforms on which to consume news proliferate, newspapers continue to delight, inform and enlighten billions of people around the world every day.
 
Newspapers possess unique characteristics that are desirable for the ages: they are tactile, portable and packed with information to enhance the reader’s quality of life. Newspapers’ many content categories are well organised, and contain new and often serendipitous story selections each day.
 
Newspapers also continue to function as vigilant watchdogs over government, serving as beacons for democracy around the world. Their reporting staffs routinely surpass staff numbers well beyond the scope of other media, providing depth and breadth of coverage found on no other media channel.