The objective of the study was to investigate the reception of the two newspaper formats. The focus was on the following questions:
- How do readers use the two newspapers?
- How is attention distributed throughout the newspaper? How is it distributed through individual newspaper pages?
- How do readers evaluate the two newspapers – their contents, presentation and format?
- How do readers use topic clusters, brief texts and referral texts in both formats?
- Which reading strategies and reader types can be identified?
- Which reading paths and reading patterns can be detected on the newspaper pages?