The 2016 Global Report on Online Commenting

In an age where engagement matters, the 2016 online commenting study questioned the risks of transferring hard-earned audience gains onto social media platforms. Given the potentially toxic and brand-damaging effect of inflammatory comments, it asked whether a comment section is worth investing in and what return, if any, it generates. Are there ways to build a civil and constructive commenting space?

by Simone Flueckiger | October 6, 2016


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