The 2016 Global Report on Online Commenting

In an age where engagement matters, the 2016 online commenting study questioned the risks of transferring hard-earned audience gains onto social media platforms. Given the potentially toxic and brand-damaging effect of inflammatory comments, it asked whether a comment section is worth investing in and what return, if any, it generates. Are there ways to build a civil and constructive commenting space?

by Simone Flueckiger simone.flueckiger@wan-ifra.org | October 6, 2016

Sorry - this page is open to WAN-IFRA Members only - please log-in to access. If you already receive our emails but have not yet used this website, just click on Forgot Password to set this up.
If you are a non-member and would like to order a copy of the report, please contact customer.service@wan-ifra.org

Copy link