World Press Trends Outlook 2024-2025

2025-01-21. This is the 35th annual World Press Trends Outlook report, an annual study from WAN-IFRA that offers an in-depth look at the current and future state of the global news media industry. This year’s report reveals that publishers are upbeat about 2025 and beyond, despite print revenue plummeting.

by Dean Roper dean.roper@wan-ifra.org | January 21, 2025

FULL REPORT

EXECUTIVE SUMMARY

As in previous years, this study is grounded in findings from a comprehensive survey of senior media executives and newsroom leaders. More than 240 participants, across 85 countries, contributed insights into pivotal areas of the news media business. This includes trends in revenue generation, business outgoings, digital transformation, relationships with technology platforms, and press freedom.

These expert insights, coupled with case studies from around the world, offer us a fresh perspective on the health of the news industry and today’s media landscape.

Here is what you will find in the report:

Chapter 1: Key Performance Indicators

  • Core revenue decline continues, but signs of slowing the ‘bleeding’
  • Print still brings in 82 % of circulation revenue
  • The headwinds get stronger for advertising

Chapter 2: Revenue Trends

  • The continued importance of print
  • Growth in digital revenues
  • Other income streams becoming more prominent

Chapter 3: Digital Transformation and Business Outlook

  • Business Outlook
  • Profitability
  • An uneven picture
  • Digital Transformation

Chapter 4: The Cost of Doing Business

  • Costs and Outgoings
  • Investment Priorities
  • Moving Forward

Chapter 5: Artificial Intelligence and Relationships with Platforms

  • AI Readiness
  • Relationship with Platforms

Chapter 6: Media and Press Freedom

  • Attacks on many fronts
  • The Global Picture
  • Looking Ahead

CONTRIBUTORS

  • Damian Radcliffe
  • Dr. Francois Nel
  • Teemu Henriksson
  • Dean Roper

 

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