Where publishers are seeing AI’s real value – so far

2025-09-05. With all the investment in AI in the last few years, publishers are still struggling with measuring the technology’s true value – and its ROI. While much of the industry discourse has focused on understanding the technology itself, the harder question of measuring real impact and financial returns has remained largely unexplored. This report addresses that critical gap.

World News Media Congress Playbook

2025-08-01. We have distilled tactics, strategies, best practices, and even failures from the more than 120 news executives who spoke over the three days at WAN-IFRA’s World News Media Congress in Krakow in May 2025. Seven chapters cover the broader issues of business sustainability: naturally, AI; leadership; newsroom transformation; audience engagement; revenue strategies; and the next frontier in journalism.

Mapping the News Creators Landscape

2025-008-04. The News Creators Project is a six-month study into news creators for Google by FT Strategies and supported by WAN-IFRA. The report draws on research conducted across three phases, including in-depth interviews with 15+ creators and 25+ Advisory Board experts, including creators from YouTube, TikTok, Substack, and Instagram.

The Age of AI in the Newsroom

2025-05-12. WAN-IFRA’s WIN Age of AI in the Newsroom report offers case studies, presenting an unprecedented look at how media houses from Azerbaijan and Jordan to Kenya and Ukraine — ranging from legacy broadcasters to lean digital startups — are adopting AI tools to enhance reporting, optimise production and reimagine newsroom efficiency. 

Innovation in News Media World Report 2025-26

2025-05-06. This year’s report is not surprisingly focused on the development of artificial intelligence and how news media are adopting, innovating and addressing the myriad challenges that come with the technology.

Newsroom Policy Guide to Fight Online Harassment

2025-04-04. As journalism increasingly shifts to digital platforms, online harassment has become one of the most pressing threats to journalists worldwide. The impact extends beyond individual reporters – it threatens press freedom, diversity in media, and the public’s right to information.

Who is Setting the News Agenda? New report shows some progress in gender equality – but barriers remain

2025-03-04. A new report from WAN-IFRA WIN highlights ongoing disparities in gender representation in media leadership roles across major global regions, as men continue to dominate business and editorial leadership roles. WIN responds with a decisive all to action.

Field Trip Report: AI Study Tour to San Francisco and Silicon Valley

2025-02-08. From 27 to 31 January, WAN-IFRA hosted some fifteen international media executives on an exclusive field trip to meet and learn from California’s generative AI pioneers. This mission report sets out the main lessons learnt at the nerve centre of world-class artificial intelligence.

Navigating sustained newsroom transformation – Report on the latest round of Table Stakes Europe

2025-01-30. Our new report draws on the experiences of European news publishers who made significant headway with their digital- and audiences-first initiatives and built stronger relationships with their readers, while at the same time creating momentum for long-term change.

World Press Trends Outlook 2024-2025

2025-01-21. This is the 35th annual World Press Trends Outlook report, an annual study from WAN-IFRA that offers an in-depth look at the current and future state of the global news media industry. This year’s report reveals that publishers are upbeat about 2025 and beyond, despite print revenue plummeting.