Report: Building Relationships with Advertising Agencies

Advertising agencies and newspapers are intertwined and interdependent. How can they build a mutually beneficial relationship under a yin-yang scenario?

Report: Advertising Business Strategies – Customer Centric Communication

Newspaper houses are turning into complex media operations. Setting out from the newspaper core product, they are expanding their portfolio with additional products and distributing their contents and services on a wide range of platforms and channels.

Report: A Publishers Guide to New Technologies

Newspapers are using technologies in a new way – not just to get the job done, but to do it better, faster, cheaper, and more creatively as they serve readers and advertisers on more platforms and in more ways than ever before.

Report: Printcasting – New project boosts niche publishing prospects

How would you like a means of exploring ultra local news and (very) niche publishing markets without having to invest significant time, resources, or money?

Report: Newspapers go video – options and opportunities

The increasing availability of broadband connections, whether at home or mobile, allows fast and simple video consumption.

Report: Mobile Web – Putting the web in your readers’ pockets

What we love about the web is its vastness. What we love about mobile devices is their smallness.

Report: Scenarios of Media Use in Europe and North America in 2017

What will media use look like in 2017?

Report: The Future of Newspaper Printing Technology

Starting from the status quo at the beginning of 2008, the present report examines the potential technological developments for the next 5, 10 and 15 years.

Report: Systems for a Multi-Channel Publishing Environment

This Special Report explains how multichannel publishing systems differ from models for print-centric publishing.

Report: WEB 3.0 – Harnessing data intelligence

2008-07-01. In 2004, Web 2.0 stood for a period of major innovation after the bursting of the Internet bubble in 2000. The goal was to return to the roots of the Internet: restore a space where everyone can participate.