Advertising agencies and newspapers are intertwined and interdependent. How can they build a mutually beneficial relationship under a yin-yang scenario?
Newspaper houses are turning into complex media operations. Setting out from the newspaper core product, they are expanding their portfolio with additional products and distributing their contents and services on a wide range of platforms and channels.
Newspapers are using technologies in a new way – not just to get the job done, but to do it better, faster, cheaper, and more creatively as they serve readers and advertisers on more platforms and in more ways than ever before.
How would you like a means of exploring ultra local news and (very) niche publishing markets without having to invest significant time, resources, or money?
The increasing availability of broadband connections, whether at home or mobile, allows fast and simple video consumption.
What we love about the web is its vastness. What we love about mobile devices is their smallness.
What will media use look like in 2017?
Starting from the status quo at the beginning of 2008, the present report examines the potential technological developments for the next 5, 10 and 15 years.
This Special Report explains how multichannel publishing systems differ from models for print-centric publishing.
2008-07-01. In 2004, Web 2.0 stood for a period of major innovation after the bursting of the Internet bubble in 2000. The goal was to return to the roots of the Internet: restore a space where everyone can participate.