Whether they are for commuters or home delivery, free dailies offer a very real threat to publishers of paid-for newspapers. And a very real opportunity.
There is a new beast in the media jungle: the retailer.
There are two clear messages in this year’s study of classified migration. Firstly, the bad news: if publishers do not move fast to transform their business models, they will lose a lot – if not most – of their classified revenues over time.
Successful circulation operations can deliver the loyalty of the readers that editors and advertisers yearn for.
Several Swedish newspapers have converted from broadsheet to tabloid format and several more are considering following suit. When considering this possibility it is important to understand how the conversion will affect production and production costs.
This report is a follow-up to the paper authored by Valérie Arnould and Vincent Peyrègne, completed in May 2001 and published in April 2002 as Ifra Special Report 6.25 under the title “Free Newspapers – An International Market Survey”.