News

U.K. study finds responses to tablet ads far higher than online

Responses to tablet advertising can be up to 40 times higher than online ads, according to a recently released study by the U.K.’s Newsworks. Vanessa Clifford, Deputy Chief Executive of Newsworks, presented the Tablet Project and its results during a session at WAN-IFRA’s World Advertising Forum on Tuesday afternoon in Torino, Italy.

Open source platform maps media freedom violations in Europe

While Europe leads rankings for press freedoms worldwide, its position is put to test in some countries where restrictions to media freedom and increased pressures on journalists continue to raise concerns. In efforts to spark awareness about press freedom violations, a mapping project led by Index of Censorship and the Osservatorio Balcani e Caucaso is crowd-sourcing media freedom violations across the European Union and five candidate countries at Mediafreedom.ushahidi.com.

Journalists under threat as protests grip Brazil

Protests are spreading across Brazil’s major cities as the country readies itself for the beginning of the World Cup on the 12 June. In the wake of last year’s violent clashes, there are growing concerns for the safety of journalists as tensions continue to escalate.

Alternative business models, unconventional and disruptive revenue streams

There is no alternative to finding and developing alternative business models for the news media industry, with mobile and data opportunities topping the list.

‘People are spending more time with news than ever before’

“We want to show that people have changed when embracing newspapers,” says Suzanne Raitt, Vice President Marketing and Innovation, Newspapers Canada, during a session Tuesday at WAN-IFRA’s World Advertising Forum in Torino, Italy.

‘Digital and social media are buzzing – use them’

Extending brands in the current market is necessary to lead to more profitability for media organisations, according to Gary McNish, Managing Director of NASA (National Advertising Sales Agency), U.K., during a session at WAN-IFRA’s World Advertising Forum in Torino, Italy.

How to be an effective editor

What are the key attributes of an effective editor in a time of constant and dramatic upheaval in the news business? David Boardman, Dean of the School of Media and Communication at Temple University, Philadelphia, USA, shared his formula for the effective evolving editor at the World Editors Forum in Torino today.

The challenge for small publishers

How to do more with less? That is the “million dollar question” that was addressed in a session titled, “One size does not fit all – maximising results with limited capacity and smart approaches,” during the World Newspaper Congress in Torino.

‘Tablet advertising is giving very, very good yield’

While paid-for-digital circulation has been growing and is predicted to keep growing, the fact is that most of us are still reliant on print for our revenues, says Eamonn Byrne, Director, The Byrne Partnership, UK.

Humanity in the News: An Italian Case Study on How to Tell the Migrant Story

One of the toughest tests of ethical journalism in Europe is the tragic story of migration involving thousands of poverty-stricken men, women and children from Africa and the Middle East – many of them fugitives from war – who risk their lives to make the perilous crossing of stormy seas to seek sanctuary on the southern shores of Italy and Spain.