News

Improving user loyalty and retention through data-informed approaches

2021-04-14. Many publishers in Asia are running initiatives to gain a better understanding of their readers and drive higher loyalty and retention. At WAN-IFRA’s 2021 Asian Media Leaders eSummit, leaders from the South China Morning Post, Singapore Press Holdings, MediaCorp, and REV Media Group shared their perspectives on using a data-informed approach to evolve their business and better serve every reader.

Lessons from the outside: How newsrooms learn from other industries

2021-04-13. The opening of 530 new steamboat restaurants during the COVID-19 pandemic and a record-smashing purchase of a US$69 million digital artwork might not seem directly relevant to the media industry. Few would even know that the figureheads behind these successes are media veterans.

WAN-IFRA “Print Innovation Awards 2021” open for entries

2021-04-12. WAN-IFRA is inviting entries for its 4th annual Print Innovation Awards. The World Printers Forum’s competition celebrates the most innovative print ads as well as newspaper and magazine publishers’ products worldwide. The awards will be presented in Frankfurt at the World Printers Summit in October 2021.

Using experiments to help publishers build subscription success

2021-04-12. Last year, Google News Initiative Asia Pacific (GNI-APAC) launched its pilot Subscriptions Lab with eight publishers that represented a diverse cross-section of print and digital native news organisations. After the four-month intensive programme, GNI-APAC Subscriptions Lab reported on insights and results of the project at this year’s Asian Media Leaders eSummit. 

WAN-IFRA, Google share Impact Report from the inaugural GNI APAC Subscriptions Lab

2021-04-09. Eight Asian publishers participated in the four-month intensive Subscriptions Lab, announced at the first Asian Media Leaders eSummit last July. Designed to accelerate their journeys in building lighthouse examples of subscription success in the region, the program delivered strategic roadmaps and launched small experiments on understanding value propositions, creating loyal paying relationships with readers, optimising the engagement and subscription funnel, and embracing a reader-first strategy and culture.

How will newsrooms operate once COVID-19 restrictions are lifted?

2021-04-09. The pandemic has irreversibly transformed newsrooms around the world. During WAN-IFRA’s second Asian Media Leaders eSummit top editors offered their views on the shape and activities of the post-COVID newsroom.

Editors must step up to help avoid climate breakdown

Climate has reached a global crisis point and is rapidly moving away from a safe operating space for humanity on earth. The next decade will require a collective commitment from all of society to decrease greenhouse gas emissions and journalists have a key role to play.

Becoming Audiences First: Report on Year 1 of Table Stakes Europe

2021-04-08. Read about the experiences of Medienhaus Aachen, ARA, DC Thomson, Henneo, Le Parisien and Le Télégramme. How they built mini-publishing teams focused on specific audience needs, tackled capability gaps and motivated their newsrooms to join the transformation.

VG’s Chief Product Officer: ‘If you don’t work on user needs, you won’t succeed’

Schibsted-owned news publisher VG occupies the dominant position in Norway’s media landscape. Established as a print newspaper in 1945, the brand has grown to become the country’s No. 1 digital platform with 3 million unique visitors every day across devices.

Big tech Congressional hearing paves way for reform of liability shield

On 25 March, Mark Zuckerberg, Jack Dorsey and Sundar Pichai returned (virtually) to the Hill to testify before Congress’ Energy and Commerce Committee about the handling of fake news on their platforms. After more than 6 hours and 40 minutes of questioning, lawmakers seemed to agree that it is time for regulation.

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