“There are lots of start-ups trying to extract more value from mobile data, but the key going forward is not the data itself, but the ability to use it to create something meaningful for the consumer,” Mark Forster from Adello told the Digital Media Europe audience in London.
“I am not here to talk about ‘mobile first.’ I am here to talk about a digital strategy that incorporates the strengths of mobile into a universal digital strategy,” said Lisa MacLeod, head of operations for ft.com.
“Our team has harnessed the power of smart technology and journalistic expertise to build the first 24/7 social newsroom,” said Mark Little, Founder and CEO of Storyful, recently acquired by News Corp. “It’s about leveraging social, mobile and video.”
“Video might not be what attracts our young audience to our site, but it is what keeps them coming back,” said Martin Clamart, Head of International for the MeltyNetwork in France, during a session dedicated to video at Digital Media Europe 2014.
BBC News Online Editor Steve Herrmann gave the Digital Media Europe audience in London some key learnings as the broadcaster is adjusting to (video) life on the web. Herrmann’s team has developed a number of video formats created for the Internet, some of which are now proving popular with TV editors as well.
Why Dailymotion over YouTube? That was the question Marc Eychenne, VP International Content for Dailymotion in the UK, faced after his DME presentation. “Well, that is exactly why I was reluctant to come speak here today,” he quipped. “It’s a bit complicated…”
Moderator Diego Carvajal, Content Manager for Caracol TV / El Espectador Digital Media in Colombia, recaps his primary takeaways from the first day of Digital Media Europe 2014.
Today, many news publishers are questioning the concept of paid content strategies. Does it work? Is it the right approach for our business? That’s natural, explained Gregor Waller, Associate Principal Consultant at WAN-IFRA, during Digital Media Europe in London.
Neil Budde is no stranger to online paid content strategy. He was part of the small team that implemented the Wall Street Journal digital paid content offer back in 1997 which went on to stack up 600,000+ digital subscribers by the time he left the publisher in 2002.
Highly-respected former British newsreader Sir Trevor McDonald says that the UK’s media suffer from an ‘apartheid’ division with regards to racial diversity. Meanwhile, despite its questionable production values, critics have praised the British capital’s new local TV channel, London Live, for its active attempt to challenge the white male dominance of UK presenters. Douglas Grant reports.
“Your digital subscription strategy will not automatically work. It’s a game on endurance and focus. At Aftonbladet, we set up our freemium offering Plus in 2003, and the success over the years have directly correlated with the amount of effort we’ve put in to it,” said Kalle Jungkvist, senior advisor to Schibsted in Sweden, introducing the paid content session at Digital Media Europe in London on Monday.
US Sports publisher Bleacher Report has grown to 70 million monthly uniques built on a culture of editorial analyses of user data. Co-founder David Nemetz took to the stage at Digital Media Europe in London to answer questions about the road that took BR to the number 2 sports spot in the US.