Innovators gathered in Paris on Monday for the seventh “New Practices of Journalism” conference at the Paris Institute of Political Sciences Journalism School. Here are three observations from the day’s discussions.
In this guest post, Peter G. Marsh urges publishers to “embrace the hatred” readers are expressing toward most forms of advertising on the web and develop solid offensive strategies to tackle ad blocking.
Dutch news site De Correspondent has reached more than 40,000 paying members since its launch two years ago. It may not seem much for major publications like The New York Times or Der Spiegel, but in a tiny country like the Netherlands, it’s a big deal.
There was no plan. David Callaway, Editor-in-Chief of USA Today, remembered his answer a year ago when his then-publisher, Larry Kramer, asked him what plans he had for the upcoming technological change in cars. “They expect a new form of cars in a couple of years with radically different audio systems and more interactive experience,” said Callaway. “They will need a lot of content.”
The first part of this overview of distributed content has been posted less than a month ago, yet what then appeared like the relatively stable picture of a new trend in publishing, a few weeks later looks more and more like a confusing mess of new distribution technologies, few of which have yet proven their worth, let alone their necessity.
Many publishers are racking their brains trying to find ways to monetise their journalism online. Some put paywalls up, others take them down. Online advertising competition is fierce, and everyone is trying to get a piece of the revenue pie. Meanwhile in the UK, niche print magazines seem to be making something of a comeback with readers.
Publishers around the world are responding to the impact of ad blocking in different ways, from marketing actions aimed at moving mobile users into apps to blocking access to content for users with ad blockers enabled.
Today, after two years of experimentation, The Sun, the UK’s top-selling tabloid, has removed all traces of its paywall. The newspaper will focus on recovering and growing its digital audience. From now on revenue will be advertising driven.
Dmitry Shishkin, Digital Development Editor at BBC World Service Group, says it is important to recognize that everyone is a digital journalist now; data must form the basis for all decisions; and innovation is the underlying principle.
The 2015 Paris Climate Conference (COP21) kicks off on Monday the 30th of November in Paris. With more than 3000 journalists registered to cover formal events, and many more expected in the city for the fringe activities, we offer some tips and tricks to help get the most out of the climate change jamboree.
Publishers have a distinct advantage over other content providers or marketing agencies in that they “own” their audience. However, this can also be a weakness, as most brands want their content to reach a certain threshold of impressions, counted when a web page is shown to a visitor. Technology to improve the challenge of scale is on the rise but certain publishers are resisting the change, worrying that it might turn native advertising into the next banner ads.
2015-11-23. Pressures on free and independent media in Hungary are accelerating and the Fidesz government is enacting new and broader laws and regulations aimed at making Hungary’s media pliant to its wishes. These are some of the conclusions of “Articles of asphyxiation. Soft Censorship in Hungary”, a new report by the World Association of Newspapers and News Publishers (WAN-IFRA), the Center for International Media Assistance (CIMA) and Mertek Media Monitor.