Enhanced Media Metrics Australia (EMMA) is a metric system built for the digital age, targeting both advertisers and media agencies and reaching 93 percent of readers, says Mark Hollands, CEO of The Newspaper Works, Australia.
“How sexy is print? It’s so unsexy you can hardly talk about it,” said Staffan Hultén, Vice President and Founder, RAM Research and Analysis of Media, Sweden. Yet as his presentation made clear, print is still an incredibly effective advertising medium.
Partnership and constant innovation are two of the key success factors for news publishers who are transforming their business for the multiplatform mobile world. That was the main message of the session titled “How to transform your business for the multi-platform mobile world” at the World Newspaper Congress in Torino, Italy.
From the early hours of Friday 6 June, the Nigerian army began halting the distribution of major national newspapers in what it claimed was part of a security operation. After five days of restricted circulation, newspapers returned to the news stands on 11 June.
Responses to tablet advertising can be up to 40 times higher than online ads, according to a recently released study by the U.K.’s Newsworks. Vanessa Clifford, Deputy Chief Executive of Newsworks, presented the Tablet Project and its results during a session at WAN-IFRA’s World Advertising Forum on Tuesday afternoon in Torino, Italy.
While Europe leads rankings for press freedoms worldwide, its position is put to test in some countries where restrictions to media freedom and increased pressures on journalists continue to raise concerns. In efforts to spark awareness about press freedom violations, a mapping project led by Index of Censorship and the Osservatorio Balcani e Caucaso is crowd-sourcing media freedom violations across the European Union and five candidate countries at Mediafreedom.ushahidi.com.
Protests are spreading across Brazil’s major cities as the country readies itself for the beginning of the World Cup on the 12 June. In the wake of last year’s violent clashes, there are growing concerns for the safety of journalists as tensions continue to escalate.
There is no alternative to finding and developing alternative business models for the news media industry, with mobile and data opportunities topping the list.
“We want to show that people have changed when embracing newspapers,” says Suzanne Raitt, Vice President Marketing and Innovation, Newspapers Canada, during a session Tuesday at WAN-IFRA’s World Advertising Forum in Torino, Italy.
Extending brands in the current market is necessary to lead to more profitability for media organisations, according to Gary McNish, Managing Director of NASA (National Advertising Sales Agency), U.K., during a session at WAN-IFRA’s World Advertising Forum in Torino, Italy.
What are the key attributes of an effective editor in a time of constant and dramatic upheaval in the news business? David Boardman, Dean of the School of Media and Communication at Temple University, Philadelphia, USA, shared his formula for the effective evolving editor at the World Editors Forum in Torino today.
How to do more with less? That is the “million dollar question” that was addressed in a session titled, “One size does not fit all – maximising results with limited capacity and smart approaches,” during the World Newspaper Congress in Torino.