Q&A with Lena K Samuelsson: ‘Who else will take the fight for journalism, if not us?’
For decades, Lena K Samuelsson not only had a front-row seat to witness Schibsted’s constant drive to change and transform its business and journalism, she also played a crucial leadership role in shaping and executing the Nordic group’s strategy. Last week WAN-IFRA announced she will join the organisation as Executive Strategic Advisor, helping to shape the organisation’s strategy and that of its members. Here is our conversation with her about this new role.