Upworthy’s success demonstrates importance of clickable headlines
Viral sharing site Upworthy is like “chocolate sauce on brussel sprouts,” David Carr wrote, and the site’s more than 9 million monthly viewers are licking their lips. The mission of the site, founded last March by former leaders of Facebook, Reddit and BuzzFeed: Give information-packed links a makeover with eye-catching, clickable headlines, and watch as they go viral; watch as headlines inspire people to learn about issues such as gay rights, women’s empowerment and climate change.