New-look paywalls could charge less to earn more
If media executives had a £1/$1 (insert currency here) for every time they thought about how to monetise online content, they would never again need to worry about financing their publications. Unfortunately this isn’t the case, and for the past 10 years many media organisations have not stopped in their search to develop new payment models to replace falling print revenue. Just this week two innovative models in the paid-content field have come to the fore, and both seek to increase revenue at the same time as charging readers less.