UK’s Sun to introduce paywall for online content… but will people pay?
In a move which completes News International’s strategy of placing all of its national newspapers behind paywalls, The Sun will begin charging £2 per week for its online content in August this year. The imposing of a weekly charge follows the newspaper’s £30 million deal to gain rights to all Premier League matches, meaning that paid subscribers will have access to Premier League clips as well as a number of “exclusive offers and promotions.”