How Germany’s Stuttgarter Zeitung nearly doubled direct traffic in recent months

2025-08-05. In times of increasingly closed platforms, fragmented user habits, and the growing importance of AI-driven content, one metric in digital journalism has regained fundamental significance: direct traffic, says Carsten Groß, Managing Director of the Stuttgarter Zeitung, in this guest post.

New report: World News Media Congress Playbook

2025-07-31. WAN-IFRA just published a new report, “7 priorities where publishers must excel,” a playbook based on the major takeaways from our World News Media Congress in Krakow. Here is the “About this playbook” introduction from the report, written by Dean Roper, WAN-IFRA’s Director of Insights.

India’s Vikatan Group uses AI to engage next-gen Tamil audiences

2025-07-28. During the past two decades, the Vikatan Group has consistently adapted to change – from launching a website in the mid-1990s, before many publishers were doing so, to exploring AI-driven audio today. The company’s managing director shares how it stays ahead through each transition.

Rethinking journalism: How should newsrooms embrace the creator economy?

2025-07-25. As audiences flock to social platforms and trust shifts from institutions to individuals, legacy newsrooms face a pivotal choice: Adapt to the creator-driven media landscape, or risk falling behind. But can journalism’s core values survive the influencer playbook?

Rebranding the news: A direct approach to countering AI search

2025-07-25. As AI-powered search tools evolve, they’re reshaping how audiences find and interact with news content. For publishers, this presents an urgent challenge: rebuild trust, grow direct audiences, and reduce reliance on platforms that increasingly filter or bypass traditional news sources.

Media Expert Kevin Anderson to Lead WAN-IFRA’s Digital Revenue Network

2025-07-17. WAN-IFRA announced the appointment of Kevin Anderson as Director of the Digital Revenue Network (DRN). In this leadership role, Anderson will guide WAN-IFRA’s efforts to help publishers worldwide grow sustainable digital revenue and navigate transformational change. 

Bundling done right: How Ringier Axel Springer Poland built a winning digital subscription bundle

2025-07-17. Ringier Axel Springer Poland has been steadily moving from print to digital for years, but about five years ago, they introduced a bundle subscription of their digital products that resulted in “an unprecedented 91 percent average compound annual growth rate. And it’s going very well,” said Danuta Breguła, Managing Director of Paid Products.

Journalists: ‘It’s time to muck in – there should be way more of us (on social media)’ – Sophia Smith Galer

2025-07-11. At the forefront of a deep shift in the news landscape, one of journalism’s biggest personalities – also one of its biggest champions – Sophia Smith Galer is going beyond advocacy to application. She’s just launched Sophiana, an app to help journalists build their own audiences and communities.

World News Day 2025: Journalism IS the Line

2025-07-11. “When World News Day launched, artificial intelligence was science fiction. Today, it is a seductive mix of convenience blended by truths, half-truths missing nuance and pure fiction.” – David Walmsley, Editor-in-Chief, The Globe and Mail, and President of the World Editors Forum.

Evolving journalism: How traditional media and content creators are shaping news in India

2025-07-11. Content creators are changing the way people consume news. Veteran editors say to stay relevant, traditional news organisations need to think of new ways to tell stories and connect with young and new audiences. Quick, bite-sized content may be a key.