Keeping readers close: How the FT’s app became a subscriber retention tool

2025-12-10. A few years ago, the Financial Times took a step back to rethink its mobile-first approach, aiming to drive long-term retention through the app. This involved understanding how news consumption is changing, and why designing experiences for small pockets of time is critical. Today, the FT’s app is its highest engagement channel.

From community connection to AI innovation: 5 keys to local media trust and growth

2025-12-09. WAN-IFRA’s inaugural Local Day brought together local media leaders from across Europe to explore how transparency, community engagement, and artificial intelligence are reshaping the future of local journalism.

WAN-IFRA and FIPP to Merge, Creating Unprecedented Global Alliance for Publishers.

2025-12-08. WAN-IFRA, the World Association of News Publishers, and FIPP, the International Federation of Periodical Publishers, announced a landmark agreement to merge their operations, effective January 1, 2026. This historic consolidation creates the world’s largest and most diverse alliance of media companies, uniting a global network of over 20,000 media brands and technology companies across 120 countries.

A Framework for Labelling and Identifying News Sources

2025-12-03. In an era dominated by polarising algorithms, generative AI, and pervasive information chaos, ambiguity threatens the very fabric of democratic debate. A multi-layered approach that combines unambiguous technical identification with voluntary, process-based certification offers a sophisticated and pragmatic pathway to reinforcing public trust. 

Beyond prompting: How Reuters is empowering its staff to harness the AI revolution

2025-12-02. The global news agency is helping its employees improve their AI skills through mandatory AI literacy and structured knowledge-sharing opportunities. Those who embrace learning are seeing striking professional results: “Their careers are changing because they’re using AI.”

How AI and the creator economy are rewriting Mediahuis’ strategic playbook

2025-12-02. The forces of AI and the creator economy are increasingly dominating discussions in the media industry, prompting organisations to rethink long-term plans to turn disruption into advantage. At Mediahuis, executives are configuring and mobilising their teams to deliver the group’s 7-7-7 strategy.

Rethinking journalism: a new framework to show and measure the value of what you do

2025-11-28. Pioneering Paraguayan journalist, researcher and media entrepreneur Jazmín Acuña introduces a next-level model of journalism that promises longevity beyond today’s content-centric approach.

How young journalists are helping Berlingske Media grow its audience

2025-11-28. Letting young journalists take the lead and listening to their ideas has helped the 276-year-old Danish publisher find new ways to engage readers, grow its subscriber base, and strengthen its brand. Berlingske’s editor shares some case studies showing how audience-focused reporting and experimenting with new formats have turned ordinary news into subscription-driving stories.

Help us build the WAN-IFRA you need!

2025-11-27. We want to ensure WAN-IFRA delivers value that truly matters to you. Your input in the 2025 Annual Member Survey is essential for designing our 2026 programs and events.

The ‘Aha!’ feeling: Svenska Dagbladet’s new digital subscription engine

2025-11-26. Svenska Dagbladet, part of Schibsted Sweden, reached a major milestone in its digital development this summer by achieving its goal of 125,000 digital subscribers in July – six months ahead of schedule.