Distinctive and engaging – Zetland hoping to hit the right tone with its expansion strategy

Fresh off a successful expansion into Finland, the Danish media house is now heading for Norway. Zetland’s mix of a member-supported model and a distinctive voice helps build trust and engage young people – yet its approach is still overlooked by many in the industry.

Oksana Brovko on four years of war in Ukraine: Moving beyond survival to securing independence

“When this war ends, the history of this country will not be written only by generals and politicians. It will also be written by journalists in small towns who did not switch off the lights, even when everything around them was falling into darkness.” – Oksana Brovko

From gaming streams to breaking news: How digital natives are redefining local journalism at The Baltimore Banner

A community theatre artist, gaming YouTuber turned eSports host is not a typical newsroom hire – and that’s precisely the point. As local journalism fights for relevance and revenue, outlets like The Banner are discovering that skills forged on Twitch and TikTok may be exactly what trusted reporting needs right now.

Monetising journalism: Is true crime the prime niche for you?

True crime news products have helped a handful of publishers into the premium content realm, growing huge audiences. But can the revenue match the hype?

AI in Latin American newsrooms: Moving from exploration to editorial practice

This article brings together experiences that show how different media organisations across the region are making practical decisions to integrate artificial intelligence responsibly and with tangible impact on their daily operations.

Introducing the Sports User Needs model: A new framework for audience-centric sports content strategy

A decade after the User Needs Model was first adopted, the Sports User Needs Model offers a new editorial framework for this ‘emotionally charged, commercially pressured’ sector. Dmitry Shishkin unpacks five common newsroom concerns about this practical, audience-driven tool. 

An audience expert’s advice for getting first-time visitors to come back within a week

During a recent WAN-IFRA Data Science Expert Group meetup, Teresa Mondría Terol, who is currently part of The New York Times’s AI Initiative team, described research she did to help determine what factors make a first-time reader return to a local news site for a second time within seven days.

WAN-IFRA denounces sentences for Jimmy Lai and Apple Daily executives in Hong Kong

Described as “cruel and profoundly unjust”, the sentences imposed on Jimmy Lai and his Apple Daily colleagues this week send a chilling message to journalists and independent media, and risk marking the end of freedom of expression in Hong Kong. 

France’s La Provence seeks young audiences and fights news fatigue with AI-powered audio

By launching a suite of four AI-driven audio products, the French publisher aims to attract the next generation of audience and combat rising news fatigue. Its automated audio production tool relies on several AI features but puts journalists in the driving seat.

‘Confidence born of adaptation’: Why 63% of news executives are bullish on 2026

While traditional metrics signal decline, our latest World Press Trends Outlook report reveals a surprisingly buoyant industry. We spoke to the report’s co-author, François Nel, about the reasons why most publishers are optimistic about their future.