L’Equipe reinvents itself in a bid to stay afloat
French sports daily L’Equipe has revamped its image in effort to “regain control of time and avoid falling victim to the temporality of the web,” says the newspaper’s editorial director, Fabrice Jouhaud. To combat declining kiosk sales and suffering advertising revenue, L’Equipe is repositioning itself within the news marketplace by rebuilding its editorial content.